Search Engines (SEO)

There is no magic button that puts your website in first position on Google. Your position in the Google rank is based on a number of factors. We adhere to the principles of good search engine visibility.

These principles are simplified to 3 key factors that effect your search engine visibility and they are:-

Good Architecture and well written XHTML Code
High quality and keyword relevant content
Good Link Popularity

Get all the above correct and you are in a good place to start.

Any journey starts with the first few steps and we consider the 3 key factors listed above to be the first steps. Once on your way you will need to constantly check the performance of your site to ensure it is building organic traffic on merit.

In Google we trust?

If you are responsible for marketing a company or service you need to consider your "return on investment". In other words the sooner we can identify which marketing activity is yielding the most customer interaction the better. Its not always free listings in google that have most impact.

What is the best way of generating business for your company?
What marketing activity is most likely to generate business?
Should I run some offline promotions too?
Do email newsletters work?

Enter Future Studios and Google Analytics, now any activity can be monitored back to web traffic, which gives an indication of the success of any marketing activity. If it works keep doing it and begin to monitor orders. (See ecommerce module below if you have an online business which can accept payments)