Selling memberships

January 24 2017      Rich
  1. Highlight a recommended option
  2. Allow users to switch currency (€/$/£)
  3. Allow users to switch pricing monthly/yearly
  4. Keep the entire pricing plan area clickable
  5. Use slider to calculate how much a user would save
  6. Provide free first month for good engagement
  7. Prominently highlight testimonials prominently
  8. Repeating call to action on top and bottom
  9. Sell benefits instead of features
  10. Indicate that users can cancel any time
  11. Indicate what group each pricing plan is for (e.g. freelancers).
  12. Avoid mentioning “account” anywhere (nobody *wants* to create an account).
  13. On mobile, turn pricing plans into accordions (e.g. Slack).
  14. Small commitments are better than big ones
  15. Allow users to switch table/slider views
  16. Highlight selected/tapped row/column in a table
  17. On mobile, keep the pricing and figures as a fixed bar
  18. Allow users to select features of interest
  19. Allow users to configure their own pricing plan
  20. Allow users to compare all features in a full screen mode
  21. Potentially use tabs at the top/bottom for comparison
  22. Make sure each section drops a bit of delight
  23. Provide a way out if a user isn’t interested (“buy our books instead”)
  24. In a form, display at most 5–6 input fields at a time.

Smashing Magazine is a great resource

If you are interested in developing anything online take a look at Smashing Magazine it's a great resource and has some very current thinking.

About FutureStudios

FutureStudios is a privately owned company based in North Wales UK. We specialise in web design, and development that includes video production. We are CAA approved drone operators.

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