- Highlight a recommended option
- Allow users to switch currency (€/$/£)
- Allow users to switch pricing monthly/yearly
- Keep the entire pricing plan area clickable
- Use slider to calculate how much a user would save
- Provide free first month for good engagement
- Prominently highlight testimonials prominently
- Repeating call to action on top and bottom
- Sell benefits instead of features
- Indicate that users can cancel any time
- Indicate what group each pricing plan is for (e.g. freelancers).
- Avoid mentioning “account” anywhere (nobody *wants* to create an account).
- On mobile, turn pricing plans into accordions (e.g. Slack).
- Small commitments are better than big ones
- Allow users to switch table/slider views
- Highlight selected/tapped row/column in a table
- On mobile, keep the pricing and figures as a fixed bar
- Allow users to select features of interest
- Allow users to configure their own pricing plan
- Allow users to compare all features in a full screen mode
- Potentially use tabs at the top/bottom for comparison
- Make sure each section drops a bit of delight
- Provide a way out if a user isn’t interested (“buy our books instead”)
- In a form, display at most 5–6 input fields at a time.
Smashing Magazine is a great resource
If you are interested in developing anything online take a look at Smashing Magazine it's a great resource and has some very current thinking.