Why Website Video?
If you are wondering if an investment in a video to promote your business is an effective way forward check out some of the comments made by a wide range of users of the Zip World website that we built and continue to manage and support.
A usability study conducted by PR agency Democracy in Manchester highlights video as being central to a users willingness to share and ultimately
Here are a few excerpts.
“I love the videos. They’re the best thing. This is an adventure, an experience, the video just helps you imagine how it’s gonna be….They’re a perfect selling point, they would make me want to do it.”
Male, 25-35, Mobile
And more from an older group of desktop users
“The videos are excellent…I mean I could show that to a lot of my friends and they’d want to go straight away and we’re not young people!”
Male, 35-45, Mobile
The comments above simply and effectively highlight the ability of a video to communicate something difficult to describe. Users want to share with their friends and ultimately get themselves booked in.
Contact Richard if you would like to hear more of this interesting and informative study.
Johara Sykes Davies - Zip World
Working with Future Studios has been a very positive experience... these guys are awesome. Very fast to respond and an excellent quality of work. We will continue to develop our relationship with them as we grow.